ART DIRECTION
PHOTOGRAPHY
COMMUNICATION STRATEGY
The campaign focused on making the Z Fold5 and Flip 5 a symbol of Gen Z's identity, leveraging digital content to highlight its unique folding design and lifestyle integration. This strategy aimed to spark discussions and elevate the product's status within the target market.
Through art direction, I shaped visuals that highlighted not just one, but two groundbreaking devices, ensuring only the products popped, making the tech appeal personal and compelling.
Through a mix of digital platforms and influencer partnerships, we showcased the Z Flip5's features and affordability. This approach amplified engagement and built anticipation, demonstrating the phone's fit for Gen Z's dynamic life.
The #JoinTheFlipSide campaign not only turned heads but also set new benchmarks in marketing to Gen Z, marking the Galaxy Z Fold5/Flip5 launch as an unequivocal success.
SYNERGISTIC BLEND
The #JoinTheFlipSide campaign successfully positioned the Galaxy Z Flip5 as a must-have for Gen Z, driving interest and sales. It highlighted the effectiveness of tailored marketing and innovative product presentation in reaching a younger audience.
"Working with Nayla™ on our inclusive and diverse photography project has been a joy. They truly understood our vision and created a space where every individual felt celebrated and represented. Their – commitment to capturing authentic moments and embracing diverse stories was remarkable. The team's professionalism and ability to make us feel comfortable allowed us to express our true selves during the sessions. "
– John Anderson
Project Manager